The British streaming joint venture, BritBox launched by ITV and the BBC Studios, will be available in South Africa some time in the second half of 2021, the companies said on Tuesday.
And it is said that few details, including pricing and programming, have been made available, but the planned launch is set to up the ante in the streaming market in South Africa
Also which already includes Netflix, Amazon Prime Video and MultiChoice Group’s Showmax jostling for television viewers’ attention.
With this, South Africa will become the fifth market worldwide to get the BritBox service, which offers classic and current British television series and other content.
Normally, BritBox is already available in the UK, the US, Canada and Australia.
A notice on the BritBox website allows South African users to sign up for news on the service’s local launch plans.
For now, no pricing details are available, however — it costs £5.99/month in the UK (R121 at the time of writing).“The launch of BritBox in South Africa is yet another step in the platform’s trajectory towards international expansion,” said Martin Goswami, group strategic partnership and distribution director at ITV, in a statement. “We’re delighted to bring the service to a brand new territory and continue towards establishing BritBox as a premium video-on-demand brand across the world.”